Quality service: a case of American Express Bank
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41
00000010153
Available - Ada
Publisher :IPMI , 1989
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Being in the intense competitive environment, American Express Bank felt the necessity to improve their quality of service. In order to be able to give better service and be more responsive to customers needs, AEB Personal Banking Management had started reviewing the quality they delivered to their customers, whether it already conform with management expectation.
Research location: American Express Bank
Supervisor:
Accepted: December 1989.
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41
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| Publisher Place | Jakarta |
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ii, 7p. : figs., tabs ; 27 cm.
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English
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