The project assigned by PT Cosmec Indonesia (Cosmec), was to form appropriate strategy for PT. Cosmec Indonesia to reach the opertaional excellence. One of the strategic initiatives is to build the Balance Scorecard as acomprehensive set of performance measures that provides the framework for a strategic measurements and Management System.

The Balance Scorecard itself covers targets, measurement or KPI (Key Performance Indicator), strategic initiative and diagnosing tools. Target drives company, department or employee toward a goal to be achieved. The achievement need to be measured its degree of the successfulness compare to the plan or expectation. Therefore KPI need to be defined.

To support the Balance Scorecard implementation, there are some aspects that need more attention from Cosmec's Management. These aspects we call as project initiative :

1. Customer Relationship Management (CRM) : the infrastructure that enables the delineation of and increase in customer value and the correct means by which to motivate valuable customers to remain loyal - indeed, to buy again.

2. Talent Management as strategic business tool for company, powerful Management Tool for Managercockpit Management : by this cockpit, Management can see easily about information of financial, operational and other aspect that can be measured within this cockpit. This information reflected four perspectives as KPI of company and department.





Research Location : PT Cosmec Indonesia

Supervisor : Krishnan Rajendran

Date Accepted : December 8, 2007



Confidential until December 1, 2012