Our nation has had a long-standing commitment and participation in the broadcast industry. Diverse voices contributing to public discourse is afundamental element of our democratic society. The wave of braodcast mergers that swept through the industry following the passage of the telecommunications Act of 1996 as well as emerging technologies have highlighted the need to examine the impact of business, legal, and technological changes on minority ownership.

For customers, quality service means providing excellent service, how fast the service product, availability product, competitive in rate card price, reliability of network, program promo, coverage area, fast in access, etc.

As a broagcast station, the company offers broadcast services primarily through its 90.8 FM OZ Radio Jakarta brand. OZ Radio Jakarta strives to maintain and even improve quality service in every aspect. In order, OZ Radio Jakarta set a several program to satisfying customer/listeners/client. Participating in a several big event in Jakarta, such as Java Jazz Festival 2008 and 2009. It could giving an opportunity for branding activities through a small booth, small stage, banner, and logo. Within a participant as a media partner, that method helping the comapny doing a Promotion and Advertising Campaign. This Capita Selecta try to discuss about creating effective promotion strategy and advertising at OZ Radio Jakarta.



Research Location : PT Gema Suara Pembangunan 90.8FM OZ Radio Jakarta



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