Marketing : Analysis & Recommendations to PT Borsumij Wehry Indonesia
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Borsumij Wehry Indonesia is one of the bigest distribution company in Indonesia. Historically this venture has been operating in Indonesia under Dutch government supervision/control. Then after our independence, the Borsumij was becoming fully owned by a family of Indonesian entreprenuer, and named PT. Borsumij Wehry Indonesia ever since. The fact remains that Indonesia requires the capacities to bridge, as well as to unite thousands of its dispersed island, thus constitutes its geographical condition. From economic point of view, the distribution network which capable to reach even the remote corner of Indonesia is essentially needed.
In other words, distribution organization such as BWI dynamically capable of bringing national products closer to our customers effectively.
Research Location : PT Borsumij Whery Indonesia
Supervisor : Timothy J. Malloys
Accepted on September 1988
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| Publisher Place | Jakarta |
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in various pagings ; 30cm.
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English
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