Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended by Gillette managers and representatives from Dry Idea's advertising agency, and 3) a chronology of 1983 creative exploratory work preliminary results from October copy testing.