Gillette Co.: Dry Idea Advertising (B)
| Gmd : Multimedia
| Availability :
| 30000000084 | 155 | (Video) | Available - Ada |
Publisher :Harvard Business School Publishing , 1986
- Share to:
Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2) reenactment of BBDO and Ames creative presentations, which show and explain the three bake-off commercials subjected to consumer testing in March/April 1984.
| Series Title |
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|---|---|
| Call Number |
HF5801 Spe 155
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| Publisher Place | Boston |
| Collation |
25 Min.
|
| Language |
English
|
| ISBN/ISSN |
#N/A
|
| Classification |
HF5801-6182
|
| Media Type |
-
|
|---|---|
| Carrier Type |
-
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| Edition |
-
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| Subject(s) | |
| Specific Info |
886-512
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| Statement |
-
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| Content Type |
-
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No other version available