Gillette Co.: Dry Idea Advertising (C)
| Gmd : Multimedia
| Availability :
#
Location name is not set (Video)
156
30000000085
Available - Ada
Publisher :Harvard Business School Publishing , 1986
- Share to:
Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interview conducted a year and a half later with Gillette and BBDO managers addressing the question: Was the bake-off a good idea? Was it a success?
| Series Title |
-
|
|---|---|
| Call Number |
HF5801 Mor 156
|
| Publisher Place | Boston |
| Collation |
7 Min.
|
| Language |
English
|
| ISBN/ISSN |
#N/A
|
| Classification |
HF5801-6182
|
| Media Type |
-
|
|---|---|
| Carrier Type |
-
|
| Edition |
-
|
| Subject(s) | |
| Specific Info |
886-513
|
| Statement |
-
|
| Content Type |
-
|
No other version available