Image of Land Rover North America, Inc.

Land Rover North America, Inc.

| Gmd : Multimedia

| Availability :

30000000113191 (Video)Available - Ada

Publisher :Harvard Business School Press , 1997

Contains the following TV advertising: 1) introductory spots Range Rover, 2) introductory spots Defender, 3) round one introductory spots Discovery, 4) round two Discovery spots, and 5) LRNA master brand advertising. To be used as illustration of past advertising, and to reveal advertising produced after decisions presented in the case.

Series Title
-
Call Number
HF5801 Lan 191
Publisher Place Boston
Collation
7 Min.
Language
English
ISBN/ISSN
#N/A
Classification
HF5801-6182
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
598-501
Statement
Content Type
-

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