No matter what you're selling whether it's oranges to grocers or a new benefits package to your employees, the principles of sales success are the same. Learn how to build powerful, persuasive psychology into every presentation you make. Learn to structure your presentation to follow each step in a psychological progression that leads to customer commitment.

Learn how to:

- Establish rapport

- Build credibility

- Focus and hold group attention

- Let potential customers "experience" benefits

- Establish commitment and motivation



With study guide

Toastmasters International Communications Series.