Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, PRODUCT DESIGN AND DEVELOPMENT presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams. Contains a collection of methods that guide teams in developing new products. Focuses on a different method per chapter and provides examples drawn from industrial practice to illustrate each step. Focuses on tools and techniques that draw together members of cross-functional teams to make sound development decisions.