The Effect of Customer Perceived Value and Customer Satisfaction Towards Customer Retention and The Moderating Role of Member's Rank : A Case Study From 4life Indonesia
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IPMI Kalibata (Thesis S2)
595
2020595
Available
Publisher :Sekolah Tinggi Manajemen IPMI , 2020
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During the first and second quarters of 2020, 4life Indonesia memberenrolment received a big boost due to the demand of food suplements from the public and numbers show us a significant jump from 2019. However the increase 0f the enrolment of members was not followed by increase of purchase retention.
Keyword : perceived value, customer satisfaction, customer retention, member's rank, direct selling
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595
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| Publisher Place | Jakarta |
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xii, 71p; 30cm
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English
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595
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