Image of Managing the new product development process : cases and notes

Managing the new product development process : cases and notes

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00000004376HF5415.153 .D65 1993 (General Book)Available - Ada

Publisher :Addison-Wesley , 1993

This book is an outgrowth of my efforts to develop an MBA level course at Harvard Business School entitled " New Product Development : An Analystical Aproach". The philosophy of that course, reflected in this book, was that a deep understanding of consumer decision making is key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. the book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

Series Title
-
Call Number
HF5415.153 .D65 1993
Publisher Place Reading
Collation
v, 392p.; 24cm.
Language
English
ISBN/ISSN
0201526271
Classification
HF5410-5417.5
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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