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Managing new product and process development : text and cases

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00000000984HF5415.153 .C58 1993 (General Book)Available - Ada

Publisher :The Free Press , 1993

The primary purpose of this book is to develop such a framework, drawing on almost a decade of our own research, course development, and consulting activities.

Contents :

Ch 1. Competing through development capability

Ch 2. The concept of a development strategy

Ch 3. Maps and maping : functional strategies in Pre-Project planning

Ch 4. The aggregate project plan

Ch 5. Structuring the Development Funnel

Ch 6. A framework for development

Ch 7. Cross-functional integration

Ch 8. Organizing and leading project teams

Ch 9. Tools and methods

Ch 10. Prototype / Test Cycles

Ch 11. Learning from development projects

Ch 12. Building development capability

Series Title
-
Call Number
HF5415.153 .C58 1993
Publisher Place New York
Collation
xv, 896p.; 24cm.
Language
English
ISBN/ISSN
0029055172
Classification
HF5415.15
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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