Harvard Business essentials : managing creativity and innovation
| Gmd : Text
| Availability :
| 00000008964 | HD45 .H3427 2003 | (General Book) | Available - Ada |
Publisher :Harvard Business School Press , 2003
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Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:
* generating new ideas and recognizing opportunities
* moving innovation to market
* removing mental blocks to creativity
* brainstorming and fostering creative conflict within groups
* creative an innovation-friendly culture
| Series Title |
The Harvard Business Essentials Series
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| Call Number |
HD45 .H3427 2003
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| Publisher Place | Boston |
| Collation |
xv, 174p.; 24cm.
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| Language |
English
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| ISBN/ISSN |
1591391121
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| Classification |
HD45-45.2
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