Completely revised and updated, this is still the definitive step-by-step guide to creating cutting edge television commercials. It explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed.

Join a master class where the faculty includes Tim Delaney, David Droga, Neil French, Roy Grace, Sir John Hegarty, Steve Henry, Adrian Holmes, Lionel Hunt, Hal Riney, Jim Riswold, Marcello Serpa, and dozens more. Journey through their minds in page after page of practical, inspiring guidance, complete with storyboards and case histories.