Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors may also wish to distribute Southwest Airlines (B) a short sequel to either the (A) or (D) cases, as a followup to the videotape. (This videotape is in black and white.)