Image of Population Services International: The Social Marketing Project in Bangladesh

Population Services International: The Social Marketing Project in Bangladesh

| Gmd : Multimedia

| Availability :

3000000020592 (Video)Available - Ada

Publisher :Harvard Business School Publishing , 1991

Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to sell subsidized contraceptives through commercial outlets. This videotape contains a documentary introducing the Bangladesh Social Marketing Project, some family planning commercials, and a film serial.



Series Title
-
Call Number
HF1009.5 Rag 092
Publisher Place Boston
Collation
13 Min
Language
English
ISBN/ISSN
#N/A
Classification
HF1009.5

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this