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    Publishing date : 2019-09-23 13:59:56

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The impact of firm-generated content (FGC) on brand loyalty to E-WOM : as seen in the evidence of Gojek Indonesia

Nugraha, Rafid Khairi
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The effect of Korean celebrity endorsement on perceived product quality and brand loyalty : case of Indonesian skincare brand in DKI Jakarta

Putri, Aisyah Safira
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The Causality of Brand Experience Continuance Commitment and Affective Behavior Towards Brand Loyalty on Building A Single Brand Personal Device Environment

The Causality of Brand Experience Continuance Commitment and Affective Behavior Towards Brand Loyalty on Building A Single Brand Personal Device Environment

Nelloh, Liza Agustina Maureen - Buwono, Muhammad Dzikri Tesla - Ong, Leonnard
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Paharia, Rajat
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How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

Holt, Douglas B.
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