Shrewd attention to the product life cycle is critical to competitive advantage. That means managing everything from product development to the service cycle. This collection provides a comprehensive guide to the product life cycle, with articles on collaborative product design, going to market, managing the service life cycle, and more.



Contents :

DESIGNING NEW PRODUCTS

* The power of product integrity by Kim B. Clark and Takahiro Fujimoto

* From the "Ladder of Science" to the product development cycle by Ralph E. Gomory

* Organizing for manufacturable design by James W. Dean and Gerald I. Susman

* The House of Quality by John R. Hauser and Don Clausing

* The new product development map by Steven C. Wheelwright and W. earl Sasser, Jr.



GOING TO MARKET

* Commercializing technology : what the best companies do by T. Michael Nevens, Gregory L. Sume and Bro Uttal

* The new new product development game by Hirotaka Takeuchi and Ikujiro Nonaka

* Customize your product development by Edward G. Krubasik

* How Northerntelecom competes on time by Roy Merrills

MANAGING THE PRODUCT LIFE CYCLE

* Exploit the product life cycle by Theodore Levitt

* The dynamics of process-product life cycles by Robert H. Hayes and Steven C. Wheelwright

* make sure your customers keep coming back by F. Stewart DeBruicker and Gregory L. Summe

* Exploit your product's service life cycle by George W. Potts