Gillette Co.: Dry Idea Advertising (C)
| Gmd : Multimedia
| Availability :
| 30000000085 | 156 | (Video) | Available - Ada |
Publisher :Harvard Business School Publishing , 1986
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Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interview conducted a year and a half later with Gillette and BBDO managers addressing the question: Was the bake-off a good idea? Was it a success?
| Series Title |
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|---|---|
| Call Number |
HF5801 Mor 156
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| Publisher Place | Boston |
| Collation |
7 Min.
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| Language |
English
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| ISBN/ISSN |
#N/A
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| Classification |
HF5801-6182
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| Media Type |
-
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|---|---|
| Carrier Type |
-
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| Edition |
-
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| Subject(s) | |
| Specific Info |
886-513
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| Statement |
-
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| Content Type |
-
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No other version available