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Clark, Kim B. - Dean, James W. - Debrah, Yaw A. - deBruicker, F. Stewart - Fujimoto, Takahiro - Gomory, Ralph E. - Hauser, John R. - Hayes, Robert H. - Krubasik, Edward G. - Levitt, Theodore - Merrirls, Roy - Nevens, T. Michael - Nonaka, Ikujiro - Potts, George W. - Sassar, W. Earl (Jr) - Summe, Gregory L. - Susman, Gerald I. - Takeuchi, Hirotaka - Uttal, Bro - Wheelwright, Steven C.

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Blue Ocean Shift: Pergeseran samudera biru melampaui persaingan langkah - langkah teruji untuk menghadapi perubahan

Originals: How Non-conformists Change the World

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Contemporary marketing : audio chapter reviews

Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant

A Framework for Marketing Management

Grabbing Lightning: Building a Capability for Breakthrough Innovation

United We Brand: Menciptakan Merek Kohesif Yang Dilihat, Didengar, Dan Diingat

Zero to one : membangun startup membangun masa depan

Zero to One: Notes on Startups, or How to Build the Future

The attractiveness of introducing a premium brand in the Zwitsal baby toiletry product line

Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

Creation of a new banking product and its market attractiveness

Development of marketing communication strategy for electronic home entertainment product: planning the advertising campaign

Marketing communication study of Philips new consumer lighting products

Marketing management : knowledge and skills

Marketing management

Marketing : an introduction

Marketing management : Knowledge and skills

Launching Castrol Power 1 Scooter

The Little Black Book Of Innovation : Bagaimana Inovasi Bekerja, Bagaimana Kita Melakukannya

Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview)

Vicks Health Care Division: Project Scorpio

Ring Medical -- HCS - 100: A Superior Communications System

managerial economics : analysis and strategy

Managing product life-cycles

Marketing management : an Asian perspective

New product success stories : lessons from leading innovators

Strategic management of technology and innovation

New product management

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