The effect of live shopping advancement and influencer promotion on sustainable purchase decision : consumers impulsive buying behavior as mediating variable

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Factors influencing online advertisement content and strategy towards consumer purchasing decision : a study in greater Jakarta

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The effect of Tiktok live streaming shopping and perceived enjoyment toward online impulsive buying behavior with the moderating variable of trust

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Factors that influence buying decisions of generation Z towards burger delivery restaurants in DKI Jakarta : a case of gofood

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The effect of hedonic and utilitarian shopping value on impulsive buying behaviour of airline passenger moderated by airport digital experience at Sukarno Hatta international airport

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The effect of big five model (BFM) personality traits on Online impulsive buying: Evidence from website user in DKI Jakarta area

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Buying Decision Process for E-Cigarette: An Exploratory Study in Jabodetabek Areas

Buying Decision Process for E-Cigarette: An Exploratory Study in Jabodetabek Areas

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THE EFFECT OF MARKETING MIX AND CONSUMER KNOWLEDGE TOWARDS CONSUMER BUYING DECISION: A CASE OF CARBONARRA DURIAN OUTLET IN KALIDERES

THE EFFECT OF MARKETING MIX AND CONSUMER KNOWLEDGE TOWARDS CONSUMER BUYING DECISION: A CASE OF CARBONARRA DURIAN OUTLET IN KALIDERES

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Principles of services marketing

Principles of services marketing

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Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

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Purchasing principles and management

Purchasing principles and management

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Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

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Marketing management : knowledge and skills

Marketing management : knowledge and skills

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Marketing management : Knowledge and skills

Marketing management : Knowledge and skills

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