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Brandmate: Mengubah Just Friends Menjadi Soulmates

Brandmate: Mengubah Just Friends Menjadi Soulmates

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Mobile Conversational Commerce: Millennial’s Perception And Attitude Towards Chatbot Adoption in DKI Jakarta

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The Influences Of Electronic Service Quality On E-Trust And Customer Perceived Value Building Customer Loyalty Of Jakarta Millennial In Using Online Travel Agent (Traveloka)

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Market Anomaly Testing: The Day of The Week Effect On LQ45 Stocks in Indonesia Stock Exchange

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The Effect of Service Quality on Customer Satisfaction and Trust in Using Tokopedia Services

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Repositioning CFC

Repositioning CFC

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A Framework for Marketing Management

A Framework for Marketing Management

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Asian Branding : a Great Way to Fly

Asian Branding : a Great Way to Fly

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Value-based marketing : marketing strategies for corporate growth and shareholder value

Value-based marketing : marketing strategies for corporate growth and shareholder value

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Branding in Asia : the creation, development, and management of Asian brands for the global market

Branding in Asia : the creation, development, and management of Asian brands for the global market

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Harvard Business review on Marketing

Harvard Business review on Marketing

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Differentiate or die : survival in our era of killer competition

Differentiate or die : survival in our era of killer competition

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Consumer marketing strategies

Consumer marketing strategies

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Best practice cases in branding : lessons from the world`s strongest brands

Best practice cases in branding : lessons from the world`s strongest brands

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Hermawan Kartajaya on brand

Hermawan Kartajaya on brand

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Positioning, diferensiasi dan brand : kumpulan artikel

Positioning, diferensiasi dan brand : kumpulan artikel

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Winning behavior : what the smartest, most successful companies do differently

Winning behavior : what the smartest, most successful companies do differently

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Marketing management

Marketing management

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Creating passion brands : getting to the heart of branding

Creating passion brands : getting to the heart of branding

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Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview)

Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview)

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Procter & Gamble Co.: H-80 Postscript

Procter & Gamble Co.: H-80 Postscript

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The Black & Decker Corp. (B): ``Operation Sudden Impact`` (DeWalt Introduction)

The Black & Decker Corp. (B): ``Operation Sudden Impact`` (DeWalt Introduction)

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Land Rover North America, Inc.

Land Rover North America, Inc.

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Samsung Electronics Corp.: Eric Kim interview

Samsung Electronics Corp.: Eric Kim interview

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The attractiveness of introducing a premium brand in the Zwitsal baby toiletry product line

The attractiveness of introducing a premium brand in the Zwitsal baby toiletry product line

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Non Japanese Global Brands Challenge the Household Electronic Market in Indonesia

Non Japanese Global Brands Challenge the Household Electronic Market in Indonesia

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Market Analysis on MB-100K Van Series

Market Analysis on MB-100K Van Series

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Marketing strategy of iodized salt by PT Fiskar Agung Perkasa

Marketing strategy of iodized salt by PT Fiskar Agung Perkasa

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Strategic planning in American Express Bank Ltd. travel related services-Indonesia

Strategic planning in American Express Bank Ltd. travel related services-Indonesia

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Evaluation towards marketing strategy of Palapa Yunior, a kid saving from Bank Duta

Evaluation towards marketing strategy of Palapa Yunior, a kid saving from Bank Duta

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