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Sales force management

Sales force management

Strategy and the business landscape : core concepts

Strategy and the business landscape : core concepts

Strategic management : concepts and cases

Strategic management : concepts and cases

Harvard Business review on Marketing

Harvard Business review on Marketing

Strategy safari : a guided tour through the wilds of strategic management

Strategy safari : a guided tour through the wilds of strategic management

The portable MBA in strategy

The portable MBA in strategy

Advertising

Advertising

Basic financial management

Basic financial management

Exploring corporate strategy

Exploring corporate strategy

Marketing strategy : planning and implementation

Marketing strategy : planning and implementation

The balanced scorecard : translating strategy into action

The balanced scorecard : translating strategy into action

Operations management for competitive advantage

Operations management for competitive advantage

The state of strategy

The state of strategy

Strategic management : concepts and cases

Strategic management : concepts and cases

Strategic management : formulation, implementation and control

Strategic management : formulation, implementation and control

Fundamentals of financial management

Fundamentals of financial management

Marketing planning & strategy: Part IV

Marketing planning & strategy: Part IV

Marketing planning & strategy: Part V

Marketing planning & strategy: Part V

Marketing planning & strategy: Part VII

Marketing planning & strategy: Part VII

Marketing management : an Asian perspective

Marketing management : an Asian perspective

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