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The international handbook of electronic commerce

The international handbook of electronic commerce

Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

Harvard Business review on Marketing

Harvard Business review on Marketing

Cases in electronic commerce

Cases in electronic commerce

Electronic commerce : security, risk management and control

Electronic commerce : security, risk management and control

Consumer marketing strategies

Consumer marketing strategies

Electronic Commerce : a Managerial Perspective

Electronic Commerce : a Managerial Perspective

M-Business : the race to mobility

M-Business : the race to mobility

Retail geography and intelligent network planning

Retail geography and intelligent network planning

Hermawan Kartajaya on brand

Hermawan Kartajaya on brand

Positioning, diferensiasi dan brand : kumpulan artikel

Positioning, diferensiasi dan brand : kumpulan artikel

Creating business advantage in the information age

Creating business advantage in the information age

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