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Sales force management

Walker, Orville C. - Churchill, Gilbert A. - Ford, Neil M.

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Strategic management : concepts and cases

Thompson, Arthur A. - Strickland III, A. J.

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Harvard Business review on Marketing

Aaker, David A. - Keller, Kevin Lane - Almquist, Eric - Rao, Akshay R. - Jackson, Mannie - Bergen, Mark E. - Davis, Scott - Kenny, David - Marshall, John F. - Joachimsthaler, Erich - Hatch, Mary Jo - Schultz, Majken - Brown, Stephen - Wyner, Gordon

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Instructors Guide to the simulation MARKSTRAT 3 the strategic marketing simulation

Larreche, Jean-Claude - Gatignon, Hubert - STRATX

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Winning strategy : strategi efektif merebut dan mempertahankan pangsa pasar

Djuwadi, Handi Irawan

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Consumer marketing strategies

McKenna, Regis - Markides, Constantinos C. - Rangan, V. Kasturi - Hart, Christopher, W. L. - Quelch, John A. - Salmon, Walter J. - Berry, Leonard L. - Hauser, John R. - Shapiro, Benson P. - Star, Steven H. - Cespedes, Frank V. - Corey, E. Raymond - Magaziner, Ira C. - Moriarty, Rowland T. - Jones, John Philip - Patinkin, Mark - Swartz, Gordon S. - Krubasik, Edward G. - Clausing, Don - Berg, Norman - Kaikati, Jack G. - Cmar, Karen A. - Manley, Marisa - Lefkowith, Edwin F. - Clark, Terry - Stevens, Art - Schuster, Thomas F. - Achenbaum, Alvin A. - Mitchel, F. Kent - Cannon-Bonventre, Kristina

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e-Commerce : strategy, technologies and applications

Whiteley, David

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Competitive Strategy: Techniques for Analyzing Industries and Competitors

Porter, Michael E.

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Principles of marketing

Kotler, Philip - Amstrong, Gary

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Clausewitz on strategy : inspiration and insight from a master strategist

von Ghyczy, Tihamer - von Oetinger, Bolko - Bassford, Christopher - Skinner, William

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managerial economics : analysis and strategy

Douglas, Evan J.

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Operations management : strategy and analysis

Krajewski, Lee J. - Ritzman, Larry P.

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Marketing planning & strategy: Part IV

Kotler, Philip - Levitt, Theodore - Hamburg, Morris - Adler, Lee - Oxenfeldt, Alfred R. - Atkins, Robert J. - Bursk, Edward C. - Wittreich, Warren J. - Cox, Donald F. - Cooper, Arnold C. - Schiff, J.S. - Good, Robert E. - Dusenbury, Warren - Baier, Martin - Reynolds, William H. - Schiff, Michael

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Marketing planning & strategy: Part V

Kotler, Philip - Levitt, Theodore - Newton, Derek A. - Buzzell, Robert D. - Hanan, Mack - Weiss, E.B. - Ames, B. Charles - Dash, Joseph F. - Berenson, Conrad - Lopata, Richard S. - Greene, Mark R. - Whitney, John O. - Pirasteh, Ross - Haley, Russell I. - Gatty, Ronald - Hutchison, William M. - Stolle, John F.

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Marketing planning & strategy: Part VII

Kotler, Philip - Shapiro, Benson P - Levitt, Theodore - Stasch, Stanley F. - Corey, E. Raymond - Buzzell, Robert D. - Sultan, Ralph G.M. - Dhalla, Nariman K. - Hanan, Mack - Cadbury, N.D. - Hughes, G. David - Gale, Bradley T. - Robinson, Dwight E. - Davidson, J. Hugh - Gestetner, David - Haley, Russell I. - Bloom, Paul N. - Morein, Joseph A. - Clewett, Richard M. - Yuspeh, Sonia - Klompmaker, Jay E. - Posner, Ronald S. - Shycon, Harvey N. - Sprague, Christopher R. - Friedman, Walter F.

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Implementing marketing strategies: Part II

Quelch, John A. - Von Hippel, Eric - Bonoma, Thomas V. - Levitt, Theodore - Takeuchi, Hirotaka - Still, Richard - Hill, John S. - Shapiro, Benson P. - Shostack, G. Lynn - Hlavacek, James D. - Cannon-Bonventre, Kristina - McCuistion, Tommy J.

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