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Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Hospitality and travel marketing

Hospitality and travel marketing

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The future of advertising : new media, new clients, new consumers in the post-television age

The future of advertising : new media, new clients, new consumers in the post-television age

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Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

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The one-day marketing plan : organizing and completing a plan that works

The one-day marketing plan : organizing and completing a plan that works

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Positioning, diferensiasi dan brand : kumpulan artikel

Positioning, diferensiasi dan brand : kumpulan artikel

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How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

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Brand positioning : strategies for competitive advantage

Brand positioning : strategies for competitive advantage

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Modern industrial organization

Modern industrial organization

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Essentials of marketing

Essentials of marketing

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Marketing management

Marketing management

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Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

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Marketing management : Knowledge and skills

Marketing management : Knowledge and skills

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Persuasive advertising for entrepreneurs and small business owners = Alat jitu menyampaikan pesan niaga yang lebih efektif

Persuasive advertising for entrepreneurs and small business owners = Alat jitu menyampaikan pesan niaga yang lebih efektif

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Kellog on advertising & media

Kellog on advertising & media

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Strategi promosi yang kreatif & analisis kasus integrated marketing communication

Strategi promosi yang kreatif & analisis kasus integrated marketing communication

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Cutting edge commercials : how to create the worlds best TV ads for brands in the 21st century

Cutting edge commercials : how to create the worlds best TV ads for brands in the 21st century

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Ad Council`s AIDS Campaign (A): Advertising Strategy

Ad Council`s AIDS Campaign (A): Advertising Strategy

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Advertising and Promotion Management: part 2 of 2

Advertising and Promotion Management: part 2 of 2

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Southwest Airlines: Interview with Lamar Muse, January 1978

Southwest Airlines: Interview with Lamar Muse, January 1978

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Boston Fights Drugs

Boston Fights Drugs

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British Airways, Jim Harris Interview

British Airways, Jim Harris Interview

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Gillette Co.: Dry Idea Advertising (A)

Gillette Co.: Dry Idea Advertising (A)

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Gillette Co.: Dry Idea Advertising (B)

Gillette Co.: Dry Idea Advertising (B)

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Gillette Co.: Dry Idea Advertising (C)

Gillette Co.: Dry Idea Advertising (C)

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Procter & Gamble Co.: H-80 Postscript

Procter & Gamble Co.: H-80 Postscript

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H.J. Heinz Co.: Plastic Bottle Ketchup

H.J. Heinz Co.: Plastic Bottle Ketchup

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Partnership for a Drug-Free America: Representative Reel of Public Service Announcements

Partnership for a Drug-Free America: Representative Reel of Public Service Announcements

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Land Rover North America, Inc.

Land Rover North America, Inc.

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Charlotte Beers at Ogilvy & Mather Worldwide

Charlotte Beers at Ogilvy & Mather Worldwide

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